Post by account_disabled on Jan 23, 2024 3:15:35 GMT -5
Trends, audience, automation, attribution performed by Google and Facebook, errors in automation and features of Big Data and AI in advertising - the future has already arrived! Anton Voronyuk, CEO of the WebPromoExperts Academy , director of development of the Webpromo agency, told how to work with new challenges for digital specialists and marketers in his report at iForum-2021 . Due to the coronavirus epidemic, 2020 has become a period of transformation for marketers and companies. To say it was stressful for marketing, sales, updates, additions, changes is an understatement. A lot has changed over the year. Some niches, which until then did not recognize work in digital, have nevertheless embarked on the path of online promotion. Competition continued to grow on the market.
Last year, many business leaders reconsidered their work methods, trying to C Level Executive List understand what the company's, brand's strategy should be in the future. After analyzing advertising campaigns and accounts in the Webpromo agency, we noted a 20-50% increase in inflation. If last year we paid 4 hryvnias per click, then in 2021 – 6 hryvnias. . In 2020-2021, many companies started setting up end-to-end analytics. The second direction in which many have begun to move forward is business automation. Google and Facebook tools provide many opportunities to automate advertising campaigns, and this can affect the effectiveness of sales, advertising, business. Let's start, darling - install Facebook Pixel After studying the work of our customers - owners of small and medium-sized businesses, we saw that in 2020 company specialists began to more actively install and master the work of Facebook Pixel . Of course, for some specialists, working with the Facebook Pixel is routine. But for a long time, it was small and medium-sized businesses that launched advertising in the simplest way - from the Instagram or Facebook interface. Launching the business manager, setting up the Facebook Pixel, look-alike audiences and many other in-depth settings for advertising campaigns - all this caused small businesses to panic.
Over the past year, this situation has changed for the better. But other problems arose In our company, we have identified typical errors faced by the business in the process of automation . Next, I will analyze them in more detail. From zero to a hundred: why you need to know your sample size If you start reading the help of Google, Facebook with the answer to the question "When should you turn on the conversion optimizer?" , "When should you start using automatic strategies?" - the answer will not be obvious: from zero conversions. Accordingly, you can start using Google and Facebook's automated strategies when you don't have any data yet. This is what directly approves platforms and systems. In practice, unfortunately, it does not work like that. This is what directly approves platforms and systems Those who have already worked in advertising know for sure that in the past it was necessary to have about a hundred conversions to trigger the algorithm.
Last year, many business leaders reconsidered their work methods, trying to C Level Executive List understand what the company's, brand's strategy should be in the future. After analyzing advertising campaigns and accounts in the Webpromo agency, we noted a 20-50% increase in inflation. If last year we paid 4 hryvnias per click, then in 2021 – 6 hryvnias. . In 2020-2021, many companies started setting up end-to-end analytics. The second direction in which many have begun to move forward is business automation. Google and Facebook tools provide many opportunities to automate advertising campaigns, and this can affect the effectiveness of sales, advertising, business. Let's start, darling - install Facebook Pixel After studying the work of our customers - owners of small and medium-sized businesses, we saw that in 2020 company specialists began to more actively install and master the work of Facebook Pixel . Of course, for some specialists, working with the Facebook Pixel is routine. But for a long time, it was small and medium-sized businesses that launched advertising in the simplest way - from the Instagram or Facebook interface. Launching the business manager, setting up the Facebook Pixel, look-alike audiences and many other in-depth settings for advertising campaigns - all this caused small businesses to panic.
Over the past year, this situation has changed for the better. But other problems arose In our company, we have identified typical errors faced by the business in the process of automation . Next, I will analyze them in more detail. From zero to a hundred: why you need to know your sample size If you start reading the help of Google, Facebook with the answer to the question "When should you turn on the conversion optimizer?" , "When should you start using automatic strategies?" - the answer will not be obvious: from zero conversions. Accordingly, you can start using Google and Facebook's automated strategies when you don't have any data yet. This is what directly approves platforms and systems. In practice, unfortunately, it does not work like that. This is what directly approves platforms and systems Those who have already worked in advertising know for sure that in the past it was necessary to have about a hundred conversions to trigger the algorithm.